Meta Quest
“See the World” is a campaign created in response to a brief from Mother London, aiming to reframe the Meta Quest as more than a gaming device. Designed for older adults and those with limited mobility, the campaign promotes virtual travel as a meaningful and accessible experience.
Problem
The Meta Quest is widely perceived as a product for gamers, limiting its appeal to broader audiences, especially older adults who may benefit from its immersive capabilities.
Repositions Meta Quest as a tool for exploration, using its headset’s signature circles to frame global imagery and suggest travel possibilities. The campaign spans billboards, brochures, social media, and motion design, creating an immersive and inclusive experience.
Solution
