Cycle for Change
A typographic-led campaign that encourages 18–35-year-old drivers in Leicester to choose cycling over car use to reduce air pollution. Designed to be visually bold and thought-provoking, the campaign aims to inspire local behavioural change with potential to expand into other cities.
Problem
Many young adults in Leicester rely heavily on cars, contributing to rising air pollution, environmental damage, and disconnection from sustainable habits.
Through striking typography and impactful messaging, Cycle for Change motivates individuals to adopt cycling as a cleaner alternative.
Solution
